Sudocrem has been soothing skin since 1931

Our story began in 1931 when Pharmacist Professor Thomas Smith blended together a unique formula of active ingredients that brought together the best of nature and science to effectively soothe and help to heal baby’s diaper rash as well as other skin conditions.
Use only as directed. If symptoms persist or if there are side effects please consult your healthcare professional.


Developed in a Dublin pharmacy, the formula has withstood the test of time and remains unchanged today. Sudocrem is still manufactured in Dublin.


Professor Smith’s cream is renamed Sudocrem Antiseptic Healing Cream.


Professor Smith used to research the local newspaper for new births. After discovering where the mothers lived, he would deliver Sudocrem samples personally.


Sudocrem is launched in the UK.


Sudocrem joins forces with Bounty, with the ambition of sampling its antiseptic healing cream in every hospital in the UK.


Sudocrem was launched nationally in Great Britain and over the next 20 years quickly established itself as the market leader for diaper rash cream in the UK and Ireland.


30 years old in the UK, Sudocrem becomes the UK’s No. 1 diaper rash treatment.


The Sudocrem brand celebrates its 80th birthday.


Launch of My Little Sudocrem in the UK.


Sudocrem is the #4 brand globally, with presence in over 30 countries.


Launch of Sudocrem Multi-Expert.


We continue our journey to soothe, heal and protect the skin of families around the world...